In recent years, our PR team has made a dedicated effort to attend more regional home and building product trade shows. Smaller in scale and more manageable than national shows, these industry gatherings allow us more time to spot trends and interact with products, brands, influencers, designers, architects and other end-users.
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In 2015, Stoner Bunting adopted a business model to attract and advance young professionals’ career goals by engaging them in a comprehensive full-time internship program. This allows the agency to determine skill sets, define professional goals and decide if they adapt to fast-paced agency culture. Through this “extended job interview,” which can last anywhere from one to three months, Stoner Bunting has welcomed three new account executives to its expanding account services and public relations teams: Diana David, PR assistant account executive; Chyna Finefrock, assistant account executive; and Emily Shuler, PR assistant account executive.
Above: From concept through execution and at-show support, Stoner Bunting helped client Ross Technology create an effective trade show booth for AIA 2016.
It's trade show planning season here at Stoner Bunting. 2017 is just around the corner, and in anticipation of next year's major home and building product gatherings we wanted to share five keys to designing an effective trade show booth.
Regardless if you are a trade show veteran or just dipping your toes in the water for the first time, it's important to understand the fundamentals behind booth design. After all, these shows are a serious investment, and going in blind is a losing proposition.
Here's how to do it:
Exhibitors and attendees wander the trade show floor at KBIS 2015. Photo Credit: KBIS
Trade show season for the home and building products industry is rapidly approaching. While we have a few months until DCW takes over Orlando, planning is well underway and 2017 is shaping up to be a great year for our exhibiting clients.
IBS and KBIS (DCW) join the AD Home Show, ICFF, NeoCon, AIA and dozens of shows in supporting our industry and the manufacturers that move it forward. They aren't places to sell products, but rather allow architects, designers, builders, contractors and consumers to kick the tires, window-shop and see what's new in the world of building products.
If you're a home and building products manufacturer thinking about exhibiting at your first major trade show, there are a few rules to know. After all, in leaner times, trade show participation is no easy decision as the costs and expectations can create a losing proposition to the uninformed and unprepared.
Where Should You Start?
The first element of pre-show planning is determining which shows to attend in any given year. Not every show will be worth the investment, and it’s important to focus on the ones that will have the most value to your business.
Avoid exhibiting at new shows in their first year. For these – and any show that is new to your company – walk the show for the first year to get a sense of the audience and decide if it is worth exhibiting the next year. If it is your first year at a show, be sure to ask for a discount on your booth space. Show organizers are anxious to get new blood and will generally agree.
Look for opportunities to present seminars or offer CEUs. Trade shows that are annexed to larger conventions (think AIA, KBIS, IBS, etc.) can struggle to get the attention of business professionals focused on keeping their credentials up to date. Offer a CEU course gives them something more than a sales pitch in return for their time. Shows that allow you to present give more chances to connect with your audience and are a better investment.
Do your homework on any show you are considering. In addition to checking out the show’s site for specs on the audience size and demographics, search for reviews of last year’s show. Industry bloggers in the A&D community are a great resource for unvarnished opinions.
PRO TIP: If and when you do plan to exhibit at a show, reserve your space as soon as possible to get a prime booth space. You don’t want to get stuck with the location leftovers to last minute books.
Competition may be over at the 2016 Olympic Games in Rio de Janeiro, and the torch officially handed over to Tokyo, but we still have more to discuss regarding the design of the 31st Summer Olympiad.
Previously, we examined both the architecture and branding (logos and mascots) of the Games, including many of the budget, infrastructure, corruption and pollution issues that plagued the completion of the $12 billion project.
This week, we explore the Olympic medals themselves, those elusiveand gold, silver and bronze medalions that were awarded to the greatest athletes in the world...
As the first week of competition unfolds at the 2016 Olympic Games in Rio de Janeiro, we again wanted to take a step back from the rising medal counts and thrill of international sport to look closer at the architecture, design and branding of the 31st Summer Olympiad.
Photo Credit: WilkinsonEyre
As the world prepares to watch the opening ceremony of the 2016 Olympic Games in Rio de Janeiro, we wanted to take a step back from the glitz, glamour and fanfare of the festivities and look closer at the architecture, design and branding of the 31st Summer Olympiad.
As the complex world of IT continues to evolve and merge with facility management, small businesses are required to rethink their strategies in managing the immense workload that results. As millions of American workers increasingly switch to mobile computers, utilize cloud-computing applications and adjust work/life balances, a dedicated IT professional who can troubleshoot current and future problems is essential to the team. Stoner Bunting has found that person in Marty Lobaugh.
Stoner Bunting has promoted two team members to support a growing client list and agency development. Amanda Eden has been named Director of Public Relations and Dana Gulick has been promoted to account supervisor.
It’s the second week of June, which means the PR team at Stoner Bunting is up to its elbows in NeoCon preparation. The largest commercial interiors show in North America, NeoCon takes place June 13-15 at the historic Merchandise Mart in Chicago. This year, our agency will be sending five team members to support clients Wood-Mode Fine Custom Cabinetry, Armstrong Flooring and INSTALL.
Learn more about the events, products and activities each company has planned for the show: