CAMPAIGN COMPONENTS
:30 National TV spot
Customizable dealer ad materials
(TV, radio, print)
In-store poster, mobile and signage

Each season, Stoner Bunting is tasked with finding fresh new ways to communicate the style of Stainmaster carpet to upscale women consumers. This fall's program used the concept of good-natured one-upmanship among friends to create a national TV spot about the domino effect of one woman's choice to redecorate. Visually, every element of the spot, from the carpet to the furniture to the wardrobe, was selected to exude the kind of style our target audience of affluent women aspires to. Meanwhile, the copy pointed to Stainmaster carpet as the source for that high-end style.