CAMPAIGN COMPONENTS
Paint can design
Color selection brochures
:30 National TV spot
Product display rack
In-store posters, mobile and floor decals

Having successfully launched the original Stainmaster carpet as well as Stainmaster resilient flooring, Stoner Bunting was a natural choice to head up the launch of Stainmaster paint. Building on the equity of the brand and the product's clear differences, we created a complete merchandising display, in-store signage and dealer ad kit. To help consumers coordinate their decor (and encourage multiple purchases) inspirational brochures featured whole-home color palettes. The centerpiece of the rollout is a :30 consumer TV commercial that begins by reminding viewers of the history of the Stainmaster brand, then introduces the new paint product by revealing a beautifully designed, freshly painted room.