This is it. The trenches. Ground zero.
The place where the real decisions get made. Retail. Seasonal promotions. Local dealer ads. In-store merchandising displays. The goal is to get the customer to buy and buy now. But how do you attract their attention without insulting their intelligence? Convey complex information while making it appear simple? Nobody said it was easy. But we're doing it every day. And we're doing it all without starbursts or exclamation points.