Gift Cards Rule as Incentives!

A recent survey conducted by Incentive Magazine has shown that budgets for incentive programs have decreased this year and as a result, there has been almost a 50% increase in the use of gift cards as an award – from 10.3% in 2009 to 14.9% in 2010 (IncentiveMag.com/2010GiftCardIQ). And over half of the survey responders said they currently use gift cards in their incentive programs.

 These statistics suggest that gift cards are being used more frequently as a redemption option in place of other more substantial rewards that were previously offered in award programs. 

 Surveys like this help support the Gift Card Crew’s position that gift cards will continue to grow in the incentive channel and begin to grow in the Promotional Products industry.  Promotional products distributors will find their clients demanding that gift cards be a part of their portfolio of offers.  And we will be ready to meet their demands with over 25 merchant branded gift cards to offer. Call or email us today for more information on how to purchase gift cards in bulk for your incentive programs.