Interactive Case Study

Starnetflooring.com

As the world’s leading commercial flooring partnership, Starnet Worldwide relies on its website to provide vital information to its nationwide network of flooring contractors, vendor partners and potential customers.

The existing site was difficult to navigate and did little to support the professional image of the group and its members.

By streamlining the navigation and giving the website a fresh new look, Stoner Bunting made the whole site look more professional while making information more accessible to members and visitors.

The content was reorganized to clearly communicate the benefits of the organization and prioritize those features most valuable to members. The new site combines intuitive navigation with a cleaner appearance and an overall tone of leadership, approachability and service.

Starnet’s website is firing on all cylinders, generating leads for members and providing vital communication to both its members and vendors. Since launch, the Starnet website has rewarded members by driving over 800 leads to their individual websites. Starnet has experienced the value of website promotion using email marketing, which drives 15% of the Starnet website traffic and provides vital communications to members, vendors and its partners.